I’ve been an astrologer for over 20 years, and I’ve been writing about it on the Internet for over a decade. In that time astrology has gained tremendous popularity, and become unusually popular on the Internet.
This new-found acceptance for The Ancient Art has been driven largely by “millenials.” That’s often used as a term of derision (despite being arguably the most valuable demographic, because millenials have more disposable income, except that most millenials I know are broke). Anyway, the more millenials (broke or not) click on a link, theoretically the more money a web site generates. I know – I’ve been writing for the Internet for this long and how sites make their money is still kind of hocus-pocus to me.
This has all lead to a lot of “clickbait astrology.” Rather than define that term for you, I’ll give you some signs of it and you can decide for yourself whether or not something you’re reading at any given time qualifies as “clickbait astrology.”
1) If the article you’re reading has a long and convoluted and vaguely colloquial title, like “Mercury is retrograde and now everything sucks” or “This Month’s New Moon Is Everything And More, Especially for Geminis,” you are probably reading clickbait astrology.
2) If the weekly horoscope your reading relies heavily on GIF files, sassy celebrity quotes, or refers even in the slightest to Zooey Deschanel to make its point, you’re probably experiencing clickbait astrology.
3) Any article that has a title like “The Three Signs Most Likely To ____” or “Four Signs You Probably Shouldn’t Date (And The Three You Should Marry Immediately),” is undoubtedly clickbait astrology.
There you go. Just be thankful I didn’t use the overworked cliche “numbered list” technique to get you to read this (Ha! See what I did there?). At least you can rest assured that the site you are reading this from actually understands astrology and takes its astrology seriously — even when we’re having a bit of fun with it.
Matthew Currie is an astrologer, counselor and writer with over 20 years of experience and numerous appearances on television, radio and podcasts. He is the author of "Conquer The Universe With Astrology," (available on Amazon) and is available for private consultations. Send him an e-mail (firstname.lastname@example.org). Matthew likes hearing from you.
He also predicted that yes, you WOULD end up here reading this.