Newsroom

Neptune And The Entertainment Industry, Part Two: Trouble At The House Of Mouse

(This is Part Two of a series on Neptune and the entertainment industry. CLICK HERE for Part One)

We all have some idea, at least objectively, as to what the notion of “entertainment value” is. If you want to put a more objective face on that concept, it’s hard to imagine something more cut-and-dried than the stock price of an entertainment company. Theaters and amusement parks all closed down during the pandemic of 2020. Naturally, the entertainment industry has taken a major economic hit. When it comes to the astrology involved, I can’t think of a more blatant example than happened to entertainment stock prices in the last year than Disney.

The initial purchase offering (IPO) of Walt Disney stock was on April 2nd, 1940 at 9:30 AM in Los Angeles California. This serves as the “birth chart” of the organization. Disney stock was riding pretty high when 2020 began. But the price of that stock started to dive on February 21st, and did not truly recover until this month.

Astrologically, what happened?

To tell how a person’s (or company’s) finances are, the first place you look is the Second House of the birth chart and the placement of its ruler. The Second House of Disney stock is ruled by the Moon. Disney stock’s Moon is in the Ninth House at 17 degrees Aquarius. On February 21st of this year, when the Disney IPO had its Lunar Return, a crash began. The traditional ruler of Aquarius is Saturn, and the Disney IPO chart has Saturn at 1 degree Taurus. Transiting Uranus, in February, had just come off of its retrograde and was at 3 degrees Taurus.

The Ninth House relates to both “travel” and “dealings with foreigners.” Starting in February there were problems for Disney in both departments. Travel restrictions meant fewer tourists at Disney theme parks. The loss of theater business meant losses worldwide, especially in the important Chinese market.

The public image of a company is ruled by the Ascendant, and at the time of the crash Neptune was just short of 18 degrees Pisces, squaring the IPO’s Ascendant at 22 Gemini. “Profitability” is certainly part of that image, and when Neptune stationed at the end of June, it did so within less than two degrees of the Ascendant.

The stock went from a closing price of $138.97 on February 21st, to a low of 85.98 on March 20th. That’s right: a complete cycle from one Lunar Return to the next. After that, a slow recovery began, but it is only now that Disney stock is reaching pre-crash values.

How bad is this for Disney? Keep in mind that the stock may have crashed 14.9% in February, but that overall the market return on what are called “consumer discretionary companies” dropped about 17% during that same time.

What can we expect in future for both (specifically) Disney, and for the entertainment industry in general? Stay tuned for the exciting/dramatic/entertaining conclusion!